The brand of ae

The history of creating a unique brand identity for ae.

AE is all about UX & UI. Excellence in all design efforts were always of the highest priority.

The First Logo

The initial and short lived logo for AE was very simple, but blocky.


2005

It was created with Adobe Flash as a vector graphic.

first logo
official version 1

The Retired

The most widely used logo was a little bit more creative and designed to emphasize symmetry.


2005 - 2020

It was also created with Adobe Flash as a vector graphic.

redesign color versions

A Modern Approach

The logo was simplified while retaining the idea of symmetry. Also a dash of paint with a slight gradient is incorporated.


2020 - Present

It was created with Adobe XD as a vector graphic.

 
redesign monochrome versions